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Look Good, Feel Confident, Live Beautifully at Lane 201

Posted on 14 August 2016

There is power in the perfect outfit.

Some people are good at remembering names, others are skilled at recalling what they ate or drawing up places they have visited…. Me? I’m good at remembering what I wore.

I vividly remember the corduroy pants I wore the first day of 7th grade (back in my shameful Aeropostale days), the white hoodie I had on the night of my first kiss, the blouse I finally picked for my first college class and each sundress I packed for a trip last spring with my girlfriends.

In all of my favorite life moments, I remember what I was wearing.


Recently, I started wondering if those outfits played a role in making those days, nights, moments so great. 

Did feeling good in an outfit give me the confidence to get on stage at that concert, to finally make eye contact with that crush, to stay a little longer on the dance floor at that wedding, to earn that professor’s respect in my hardest class, or to get that job I had wanted so bad? 

There is something to be said for what you open yourself up for when you look good. When you look good, you feel confident, and when you feel confident, you live beautifully.

When women look their best, they are capable of anything. I get asked all the time what my favorite part of being a boutique owner is. Without a doubt, it is having the opportunity to make women feel like their best selves. In turn, it helps them to live their best lives.

Lane 201 exists to showcase the clothing I love to empower the women I love.

I hand-pick clothing and accessories I believe will inspire women to live a life of passion emphasized through personal style. I also make sure that all of our items are easily accessible so all women have the opportunity to wear items that make them feel beautiful. 

I love getting to be a part of my customers’ lives. This online boutique allows me to be only a click away from my customers. Literally.

Shop here with me, Jill, at Lane 201 to look good, feel confident and live beautifully.

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  • Bethany: August 16, 2016

    Love this. It is true that so many times our best memories are when we are dressed our best and feel our best!

  • Lisa Levy: August 15, 2016

    I love you clothes and shop. The back room looks good, by the way :)

  • Mandy Herbst: August 15, 2016

    LOVE!!! Every word of this is spot on!!

  • Candace: August 15, 2016

    There is something so empowering about a good outfit (mostly a great pair of shoes for me), that feeling of looking good just creates a confidence that follows you all day.

  • Natalie Tippmann: August 15, 2016

    Great post! I remember outfits for special times too!

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