Who Are We?

Lane 201 is a family run boutique based out of Fort Wayne, Indiana. We currently have one retail location nestled in the heart of downtown New Haven, Indiana. As a rapidly growing company that hopes to meet your clothes shopping needs, we strive to bring you unique, casual chic styles at affordable prices.

From dresses and rompers to outerwear, accessories, and shoes, we have it all! Our goal is to make sure you have great pieces that you won’t see anywhere else!

Becoming Lane 201

Many have asked where our company name came from. As we were developing our company identity, we were trying to find something that represented our family as well as the culture we wanted to instill in our business. Lane 201 is the street name where our family lake house sits, and believe us when we say that there is NO other place in the world that represents our family and the culture we want to create here than our family home.

We’re creating a place of love, joy, and laughter where you can feel safe and confident about how you look and feel. Our employees here treat each other, and you, like family! Whether you’re a first-time shopper or one of our most loyal customers, we want you to feel at home in our store.

Our Fashion

Lane 201 hopes to bring you a lot of variety to meet every fashionista’s need. From urban and classic to workday and weekend, we recognize the importance of a diverse wardrobe and seek to provide trendy styles at a great price. You’ll find tons of seasonal looks inspired by the most currents trends — and new items are added daily!

Our most popular pieces are usually dresses, but we also carry blouses, tees, jeans, boots, tennis shoes, and more. Our accessories are just as diverse, with tons of hats, bags, scarves, and jewelry available in our collection. Explore our clothing and accessories today to find something new to add to your wardrobe!

Become Part of Our Family

When you shop at Lane 201, you become part of our family. We want you to have a great shopping experience and we hope you love all of your purchases. If you have any questions, we are always here to help with friendly advice and ordering assistance. Contact us by phone or online anytime, and if you’re a local, stop by our store in New Haven today!

Thank you for visiting the Lane 201 online store! Check out our newest seasonal styles now!

- Jill