Lane 201 is looking for like-minded individuals who are bursting with creativity to add to our fun, ever-evolving culture here at Lane 201!

Digital Marketing Strategist

Responsibilities include but not limited to:

  • Responsible for driving customer acquisition and retention efforts
  • Assist with all Paid social, SEO/SEM, budgets, yearly and seasonal calendars
  • Manage related marketing budgets, develop and leverage analytic models to assure all spend optimized towards achieving business goals. .
  • Understand and report AB testing to drive strategy.
  • influencer marketing strategies
  • Serve as thought leader in digital marketing, staying ahead of current trends across digital, ecommerce and retail.
  • Work closely with brand, technology, sales and merchandising team members.
  • Develop and implement various sales strategies
  • Assist with email marketing strategies

Content Creator/Purchasing Assistant

 Are you fashion obsessed and want to learn more about buying, styling and merchandising?

Responsibilities include but not limited to:

  • Understand current fashion, fashion trends, name brands, and materials.
  • Update inventory and ensure that stock levels are kept at appropriate levels.
  • Arrange transport of goods and track orders to ensure timely delivery.
  • Analyze market trends and apply this knowledge to making insightful buying decisions.
  • Assess quality of stock received and escalate any discrepancies to suppliers and management.
  • Must have ability to travel.
  • Responsible for styling, organizing and coordinating of photo shoots.
  • Must be knowledgeable across all social channels.
  • Work directly with digital marketing team on creatives for Paid/Social campaigns